After much research and deliberation I have decided that for my honours project I will produce an advertising campaign for a fictional brand/product. After creating the initial graphic design work and overall aesthetics of the product I want to produce a 15-30 second video advertisement/motion graphic to promote the product. I will produce a basic website which will primarily be built to host the motion graphic but will also include some other simple functionality. If I have time I will add more content to the site. The main aim of the project is to incorporate a Projection Mapping element, similar (within reason) to the examples I’ve posted on this blog over the last month or so. I feel that this cutting edge technology is a great marketing tool and has the power to create a memorable brand experience in today’s saturated market.
I will also continue to research consumer behaviour as well as the psychological and sociological methods employed by advertisers. I hope this will help me to produce an advertising campaign that appeals to my target market, has a contemporary approach but most of all is memorable.
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