WOW! I found this today and It is one of the best examples of what I have come to know as Projection Mapping. On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. Between 22.30 and 00.30 on the evenings of the 20th, 21st and 22nd of May, the public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare and YouTube have been used as a part of the integrated campaign.
This is a very fine example of a 3D projection advertisement and is probably of the best online. Follow the link below the video to the official YouTube page where they have animated the normal YouTube layout to crumble around the video as it plays. They have also integrated a game where by you must click as many butterflies before the end of the clip. Very Impressive.
www.youtube.com/user/Samsung3devent
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