I came across this today after looking in to some of the interactive advertising work created by Projection Advertising. It's a Flash based program called Ostrich Flash/ Webcam Cursor, it lets designers and developers easily capture webcam motion from even the cheapest of Web cams and uses that motion as a gesture interface or art pieces. This can be used to activate buttons or have effects follow your motion for example.
www.ostrichflash.wordpress.com
Ostrich Flash/ Webcam Motion Cursor
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