Interactive Advertising

The company Projection Advertising that I mentioned in my last blog also have a wide range of interactive products which are very interesting and open up a whole world of possibilities. These products include Adwall which is a gesture-based interactive projection which reacts to your movements; people can use their hands and feet to interact with games, promotions and adverts. Other products include Adfloor (much the same as Adwall), Adwindow which turns any sheet of glass into a huge touch screen, Adtable which is an interactive touch screen table with an inbuilt PC and AdTrace which is a new video-mapping technology which maps paths of light onto buildings, signage or any other object. AdTrace re-writes the rule book on outdoor projection and totally reinvents the notion of digital signage.

Here are a few examples of an installation in action.

Adwall

AdWall Demonstration from Projection Advertising on Vimeo.

Adfloor

Projection Advertising - AdFoor Showreel 2009 from Projection Advertising on Vimeo.