I've decided to steer my attentions towards another one of the top gaming franchises in the world at the moment, Call of Duty. To my knowledge nobody has yet tapped this hugely promising niche in this particular market. The sales figures have been absolutely monumental: 4.7 million copies of Modern Warfare 2 were sold in the first 24 hours of its release, breaking the record for most successful entertainment launch of all time. A total of 55 million copies of the COD has been purchased in the last 8 years since the series was launched.
It’s time to develop this concept!
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